“5 Important Commandments to Achieve Success in Sales”

When we talk of sales it’s basically the system of achieving the growth and which makes a management professional proud, when it comes to achieving targets, sometimes sales person thinks that it’s always unrealistic. May be sometimes it is unrealistic, but not all the time, don’t make an excuse out of your inefficiency, it will reflect a weak image of yours. The important factors which can be considered in succession of any sales target is very simple if you follow these commandants.

As some wise saying about marketing is “efficiency and efficacy are the tools which can be used to enhance the growth exponentially” it depends upon what you grab out of basic system. Considering the factors which influence the sales target to achieve is just a ground rule. We should be learning the dynamic and changing sales system with changing requirement of consumer, as today consumer is the key to any business. These 5 commandment can be applied to your sales team, sales structure and improve the core competency as well.

1) consider the consumer by buying behavior rather than social structure

so here is the 1^st commandment which says that don’t presume by regular survey that a middle class man cannot go for Branded Products, may be they are skeptical about the buying capacity but a mass of people wants the value creation out of their pocket rather than going for cheap products in middle class segments. If we talk of service industry or B2B sales never presume that we cannot sell a software or an application to an IT firm or software company. Due to large and least time consuming process companies prefers to go for outsourcing. Every consumer wants to feel unique when they are buying some product or services, let them feel like they are the king, as your end goal is sales and revenue generation.

                     “End Sales + Revenue Generation = Value Creation (At All Level)”

2) Focus More on Problem Solving Attitude of Consumer Rather than Selling Attitude

It’s not that you don’t focus on your target, but if you are sincere at your part the efficacy will work automatically, you need to know what core competency you have which can be groomed to enhance your sales productivity. Knowing the problem is the basic work of a sales person. Being a good listener to know what actually the customer needs is half work done at your part. Consumers should be looking to someone who can solve the problem which they are facing rather than a casual product they are buying.

3)Try to Retain the Customer by Offering Allied Services

It’s a normal practice in service industry, but offering an allied service is a process of acquiring the basic day to day work process or entering into the world of possibilities of a consumer. Never offer allied service by social structure, again I will emphatically say that you never know who will become the buyer of your service/ product at what time, your job is to offer as much your efficiency restrict you, it’s up to the buying behavior of customer which becomes spontaneous nowadays.

4) Try to differentiate when choosing product/services for impulse selling

When it comes to impulse buying, you have to choose which product or services should be displayed for impulse buying behavior of consumer. Chocolate is the best example of impulse buying. But when it comes to service industry it’s very difficult sometimes to show your services on display, so here comes the salesperson with the ethical way of resolving the basic problem with the value creation for consumer. Impulse selling in service industry needs demonstration which should be as effective as what we feel after looking at a chocolate in display. So here the role of business developer comes, he has all the magic in his performance.

5) Learn from The Feedback and Give Answers Positively to The Feedback Taken

Consumers are aware of their rights and aware of the competition in the market so use the feedback tool to know the process improvement of your sales strategy, as “No Strategy Is Perfect Until Its Successful at Some Point”. Always reply to the feedback taken, positively so that consumer has a mindset that this person has the retention quality and I can trust on him.